“With more than 160 combined years of moving big shipments and 38,000 transportation professionals, YRC represents the most collective expertise in the industry,” said Bill Zollars, chairman, president and CEO of YRC Worldwide. “More customers rely on YRC for large shipments than any other provider, and one integrated network allows for even greater coverage and shipment density. By integrating Roadway and Yellow, we gain efficiencies and capabilities that position us to support our customers now and as the economy improves.”
“The visual identity for YRC features the highly recognized and trusted orange of Yellow and blue of Roadway,” said Greg Reid, executive vice president and chief marketing officer for YRC Worldwide.
“Back in the 1920s and ’30s, Yellow and Roadway Express established themselves as innovators, the companies that led the developing transportation industry,” said Reid. “Today, that reputation for innovative excellence and heavyweight expertise carries forward with the new brand name. YRC expresses the combined strength of Yellow Transportation and Roadway Express, and represents our integration of networks, services and capabilities.”